Caden is an application for Android devices that invites users to share their data with various companies in order to earn money for this. The utility is the official client of the online platform of the same name.
Purposes
The goal of this startup is the opportunity for ordinary users to earn money by providing their personal information to various companies. Recently, the digital advertising industry has become increasingly difficult to collect clients’ data. Most customers prohibit websites, utilities, and programs from transferring information about themselves to third parties.
Opportunities
This service allows users to decide whether they are ready to share data for marketing purposes. The application allows clients to download personal information from various applications and services to their personal vaults.
Then users can share this data with various companies for promotional purposes and get paid for it. For example, consumers can give consent to access their purchase history, taxi rides, participating in loyalty programs, and so on.
This data can be useful for marketers. Thus, they can form audience segments and adapt ad targeting for them.
Note
Please note that the application is currently under development. It is possible to register for participation in its beta testing on the official website.
Features
- allows users to share various data with selected companies, similar to Survey Junkie;
- it is possible to earn money for personal information;
- offers to create a vault;
- app is free to download and use;
- compatible with current Android versions.
